Shipped experience
Integrate measurement capabilities into the existing line-item creation flow,
Overview
Enable advertisers to attach a trusted measurement partner to Netflix campaigns targeting US audiences, ensuring transparency into performance and driving better-informed optimizations for future campaigns.
The problem
When Netflix launched its ad-supported tier and partnered with Microsoft’s Xandr Invest DSP, advertisers could buy programmatic guaranteed deals but had no way to measure outcomes. The lack of measurement tools left them unable to evaluate performance or optimize future campaigns, limiting confidence in Netflix inventory.
- 7 clients onboarded for closed beta
- around $200k revenue from closed beta client spending
Outcomes
Product design owner
Role
Jan-Feb 2023 (1 month)
Duration
🚀 Shipped
Status
UX/UI, strategy, wireframe, prototype, research
Contribution
Desktop web app
Platform
AdTech
Industry
